Perfect Day Scrapbooking

Friday, June 8, 2012

Sheer Frustration

I don't even know what to think anymore. Today I saw this:


And totally came undone. How many more big manufacturers are going to try to put us indies out of business? They are doing everything in their power to shut us down and lure our customers elsewhere. Not all manufacturers do this, but there are so many who do now. And so many are working with big box and online discounters that in tech-savvy So Cal, with an amazing 40+ stores still open, they are in essence another stab in our hearts. I'm not sure how much more we can endure. It's understandable the big box is going to do what it has to do to come after us and close us but why are the manufacturers taking part in the Local Scrapbook Store extinction?

I don't want to live in a world where my best option for customer service regarding papercrafting is Michaels, JoAnn or Hobby Lobby. And that's the future without your love and support of your local scrapbook stores. Any of us, all of us. This isn't a plea for me and my store, but for all independently owned stores. Don't make us your last stop, make us your first.

Thoughts?!

Monday, April 2, 2012

Crops

Most of this is referring to night crops, about 5-7 hours and not the big events or all day crops. Just your run of the mill Friday night crop.

I'm trying to figure out what the problem is with crop nights and why they are successful everywhere else but Perfect Day so pleeeeease help. There's another store with shared tables and that store has full crop nights. Another store had small 4' white tables and they had full crop nights. Our tables, when shared, are 3'x30". That extra depth provides much needed tool space, drink space, tote space, etc. Come on in and see how it's is set up. We have big cushy rolling managers chairs (no folding metal or plastic yard furniture), Sparkletts, cappuccino, etc. Walking access to sushi, pizza, 7-11, liquor store.

Our crop fee is and always has been $5. We sell a crop card that DOES NOT EXPIRE and is only $20. For that $20, you get a card for FIVE $5 crops. That means I'm giving you one free with every new card. It's the best deal around. Plus, I'll give you 10% off all crop night purchases!

I ran a survey on Facebook and based on the results we will add a raffle or two. We already provide tools: a Cricut, 40+ cartridges, a Big Shot, tons of embossing folders (works great with Core cardstock), Slice + 12 cartridges, DreamKutz, LIght Box, Distress It All, Cinch, Bind It All, deco scissors, markers, shape cutters, laminator, tons of deco punches. We even have a tv and dvd player and folder of chick flicks. We offer crops on Friday nights, Saturday nights and the first Sunday of the month plus we have the option of hosting crops anytime with a minimum of 4. Plus, if only 4-6 signed up, you get the whole 6' table to yourself.

Let's talk about space. Realistically. We all want it, but we can't have it. I pay for every square foot in the store and most of that space needs to have product selling to pay for its space. The tables do not have average daily sales :) They take up 1/4 of my shop. I've been told by many customers I have great paper, fresh selection and they can rely on having lots of choices when they come to the store. Just last week I was told "You really pack it in and have the best selection in OC". In essence, we chose to have smaller tables to provide you more options. And really, during a night crop of 5-6 hours, a six foot table is quite excessive. It's a crop night. Not a 12-hour crop. Not a 2-day crop. What is the need for all the space for a few hours?

I hope this post has explained crop night better and I sure hope you would like to try us. Please print this out and bring it with for your first crop night and I'll give it to you free!

Also, on this sad day with another store closing, please please please shop local. Without your support, we die out. We don't have a corporate umbrella over our head. I know you could save 10-20% online, but is all that savings going to be worth it when we're all gone?

Tuesday, March 20, 2012

Why have our little local stores become non-existent?

Lately I have been hearing a lot of talk about how sad it is that our little scrapbook stores are going out of business at a rapid rate! Many people have their own theories as to why and all make sense however one stands out more than the rest. Our manufacturers do not have our backs! Plain and simple that is how it is! How do we know this??? We it's very simple they go to bargain websites or HSN and sell their product for substantially less. This is great for the consumers however you lose the whole experience being IN the store!!! Which leads to my next point!!!

Have you ever looked at some of the samples that the manufacturers put out and thought "gee, that gives me a headache?" if you do you are not alone! I like to call it "See how much product I can get on a page!" sure, some look great but have you ever added up how much it would cost for that one page? On average I have found that they cost roughly $40-50 if you have to buy all of the product. Now, have you felt intimidated? Or overwhelmed? Once again most of us are! This is why the store is so important, for example I made several samples with new product that we just put out on the shelves! This paper is selling like hot cakes! These samples are so important because they are very easy to scraplift (copy) and make your own. They also have fabulous teachers teaching techniques real time in person, not some video where you can't ask questions! These designers and instructors are available in the store from time to time and Rachel is able to give out their information should you have specific questions for them. I myself have made special trips into the store just to help a customer with a project!

In closing I encourage you to stop in to your local store this week and let them know how much you appreciate having supplies and knowledge at your finger tips, I would bet they would let you k ow how much the appreciate you too!!

Happy Scrapping!!!

-Kristi

Tuesday, January 3, 2012

Elegant Explosion Box with Georgette & Cheryl


ELEGANT EXPLOSION BOX CLASS with Georgette and Cheryl
Saturday, January 7, 2012 10:00AM – 1:00PM $30/person

Start the new year off with a bang by joining Cheryl and Georgette in creating this exciting explosion box! This beautiful, versatile box holds tons of photos and makes a perfect desk top accent, birthday or Mother’s Day gift!

In addition to your regular tool kit, please be sure to bring the following supplies with you to class: Bone folder - Corner rounder - Scissors - Paper trimmer - Adhesive (lots of it) - 3D foam squares or tape - Glue dots - Sponge or finger dauber for inking